All posts by Anthony Casimano

Anthony is an accomplished sales and marketing professional, with superior management and communication skills. Anthony embraced his full spectrum of talents as an entrepreneur and has accrued over two decades of expertise in sales and marketing, particularly in the healthcare arena to which he dedicated almost ten years of his career. Anthony commenced his professional journey back in the 1990s and is considered a pioneer of the digital marketing world, as well as an expert in all facets of personal & business Internet branding, marketing and positioning. An entrepreneur, thought-leader, influencer, and extraordinary marketer, Anthony enjoys the patronage of numerous clients for which he has prescribed a recipe for success over the years. Anthony Casimano is one of the Co-founders of Find A Top Doc. FindaTopDoc.com is a free service available to patients 24/7 to help them find doctors in their area and book appointments instantly. A valuable source of information for the patient, Find a Top Doc makes seeing the right doctor a simple, fast, and convenient task.

Never Forget.

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Attracting More Patients

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While it is important to maintain a relationship with your existing patients, it is equally important to grow your practice and add new patients. Of course, there are the usual ways to achieve this, including marketing techniques and referral programs, but there is much more you can do. Here are some proven ways to help you grow your practice and add new patients:

1. Know your target audience: Before you reach out to potential patients, you need to understand your current patients. Take a look at your office records and observe the average age, gender, profession and location of your existing patients. This data will help you…

Read more at:

https://www.practicebuilders.com/blog/top-25-ways-to-attract-more-patients-to-your-medical-practice/

A Guide to Healthy Aging for Women

Aging women and men differ in the diseases they face and their exercise and health needs. For women around the world the leading cause of death is heart disease, followed by breast cancer. Most medical conditions that women face can be controlled and sometimes treated, so there is a possibility of reducing the number of deaths if the symptoms are spotted on time.

As research has shown, a healthy diet, exercise and regular checkups are the key ingredients for healthy aging for women. Take a look at the following lifestyle modifications that can have a significant impact on your overall well-being as you age.

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Major health problems afflicting women

The number one cause of death in women in the US is heart disease. It is interesting to note that more women than men die of stroke every year. Moreover, twice as many women die of stroke than breast cancer. At 21%, cancer is the leading cause of death in women, with breast cancer having the highest number of fatalities.

Some other conditions in women are osteoporosis, osteopenia and osteoarthritis. Fortunately, these conditionsare not life threatening, but may affect mobility. The number five leading cause of death in women is Alzheimer’s Disease.

The disease is estimated to affect 5% more women over 71 years than men. It is also estimated that 18% of women over 65 are affected by depression. 50 million Americans suffer from different types of autoimmune diseases, 75% of them are women.

1.Decrease Body Fat

Extra body fat increases inflammation that causes premature chronic dis­ease, while lean body mass increases strength and mobil­ity as we age. If you are overweight, now is the right time to focus on reasonable weight loss through healthy diet and an exercise plan that will help you build lean muscle. Due to a decreasing metabolic rate that occurs with aging, a realistic weight-loss goal for older adults is 2 to 4 pounds per month.

2.Eat a Healthy Diet

Good nutrition and food safety are extremely important for older adults. As you age, you may be more susceptible to foodborne illness and food poisoning. You also need to make sure you eat a healthy, balanced diet. Make sure that you make wise food choices and practice safe food handling.

3.Move more

Exercise is one of the best anti-aging remedies. Regular exercise not only helps you live longer, but it also helps you sleep better. So, stay at a healthy weight, and feel good about yourself. Aim for two and a half hours (about 30 minutes a day) of moderately intense activity a week (such as brisk walking) and two or more days of strength training that works all major muscle groups – sit-ups and lifting weights are great for this purpose. Whether it’s gardening, yoga, or hiking, finding activities you enjoy can make it easier to stick with it!

4.Take A Vitamin D Sup­plement 

Adequate vitamin D not only decreases rates of hip frac­tures but is thought to decrease risk factors for heart disease, diabetes, and some cancers as well. Most of us don’t get enough of this important vitamin because so few of the foods in the typical American diet contain it. And while sunlight is a good source, sun exposure is attended by risk of skin cancer, so many women avoid exposure when they can. But, you can consider taking a vita­min D supplement of 800 to 1,000 international units daily.

5.Monitor your Health 

Schedule your well-woman visit every year. It’s your time to get important screenings and to discuss your health habits, family history, and future plans for your health. It also gives your doctor or a nurse a chance to identify problems early, when they’re easiest to treat.

Some of the diseases can be blamed on a poor lifestyle. As mentioned earlier, regular exercise is a crucial component of healthy living. It helps to build muscle mass and burn excess fat, which is good for your health. However, that should not be the end of it. Be sure to also take into account other tips and life the healthiest life you can!

2018 Health Care Crisis

In the second year of the Trump administration, healthcare leaders will be adjusting their strategies to focus on investments, collaborations and efficiencies that build enterprise resilience on a baseline of continued uncertainty.

Healthcare players will continue to thrust which will likely result in unavoidable policy changes. Moreover, healthcare providers should anticipate the changes as they come. Beyond health reform, additional risks and uncertainties are moving appearing, as is the consumer, and the health industry is being forced to act.

Artificial intelligence, IoT, cybersecurity, disaster preparedness and the patient experience are only some of the prime concerns. So, here are some of the most important challenges for health care in 2018 in a period of crisis.

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1. Health reform isn’t over, it’s much more complicated

Politicians and policymakers at the state level may be making important decisions in 2018 if many healthcare reforms are enacted. The overarching trend has been toward state autonomy in healthcare policy.

Healthcare organizations, especially ones doing business in multiple states, should strengthen compliance and local advocacy efforts. In an unsettled policy environment, however, health organizations should focus on understanding how potential policies would specifically affect their business projections, and construct volatility ranges for those policies. They should understand that fixed costs and federal and state policy decisions’ impact on margin.

2. Fake news and misinformation

Two decades have passed since one notorious paperclaimed a link between childhood vaccines and autism. It took years for scientists to discover the study results were fraudulent. By then, the damage was done. This one piece of fake news helped inspire public doubt in one of the most powerful weapons we have against human disease, and it persists to this day.

In the past few years, myths and misinformation have resulted in outbreaks of measles and mumps in the US and in the stubborn persistence of polio in Pakistan, Afghanistan, and Nigeria. In West Africa, they contributed to the deaths of over 11,300 people due to Ebola. False facts have the power to maim children, kill health workers, and stoke public health disasters. Misinformation will affect global health in many ways in 2018, ranging from Internet-powered self-misdiagnoses to misguided policies.

3. Medicare advantage swells in 2018

Organizations need to inform older adults about Medicare Advantage before they hit 65. In a recent study, only 28 percent of consumers ages 50 to 64 were familiar with Medicare Advantage.

The federal government is ramping up reviews of Medicare Advantage plans. In order to avoid penalties, health insurers should manage risk by focusing on members, paying particular attention to some important services and up-to-date provider directories.

4. Tackling the opioid epidemic

With 64,000 deaths from opioid overdoses in 2016, there is an expected bigger collaboration across payers, providers and regulators in addressing the industry’s role in the crisis. In many healthcare environments, there are already new partnerships being forged between would-be rivals to figure out new approaches, like pharmaceutical companies discussing non-opioid pain treatments. Beyond the humanitarian reasons, these collaborations help move the industry to where we think the market needs to go in fostering new, cross-sector relationships.

5. The evolution of the health workforce

Millions of young people will pour into the global job market this year. All want jobs that pay decent wages, but perhaps many want something more—a sense of purpose, a job where they can help others. For obvious reasons, a career in health care can offer both. Today’s massive generation of young people is already transforming the health workforce worldwide, and will keep doing so for many more decades. But demographics aren’t the only shift taking place in the health workforce.

The skills health workers need are changing, as well. Many health workers around the world are now facing challenges they may never have imagined, much less trained for. Hurricanes, earthquakes, and wars make even the most routine care difficult. During disasters, trauma victims fill hospitals to capacity, the power goes out, and health workers have to think and work fast.

So what would be the solutions? For starters, healthcare education needs to adapt to the changing needs of the industry. Experts say that most healthcare professionals are trained in silos, and then asked to work in a team environment. The focus needs to be on teamwork from the start. That and a better understanding of the fast-changing landscape of the healthcare workforce will help come up with solutions to some of the industry’s biggest challenges in the future.

Differences Between Urgent Care vs Emergency

It’s very important to understand the differences between emergency rooms (ERs) and Urgent care. If a medical condition is life-threatening, or involves severe wounds or amputations, patients should go to the ER. On the other hand, if the medical condition is non-life-threatening, urgent care at can be a less costly and faster alternative to the ER. To receive the most appropriate medical care, it’s important to know the difference between urgency and emergency.  So, here is everything you need to know about the two.

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When to Use Urgent Care

If health needs suddenly arise on the evenings, weekends and holidays, urgent care clinics are available at those particular times. With walk-in appointments and flexible hours, urgent care clinics are good options when the unexpected happens.

Urgent care is available during times your primary care doctor may not be, with later and weekend or holiday hours. Urgent care can handle injuries and illnesses, but it isn’t a good place to get care for chronic conditions. If you have a primary care doctor, urgent care clinicians will have access to your electronic health record and can communicate information back to your regular doctor which is a great thing when in hurry.

Remember, urgent care should be used for injuries and illnesses that aren’t life threatening but still require fast attention. Here is what you can go to urgent care for:

  • Upper respiratory problems
  • Sinus infection, sore throat or ear infection
  • Minor injuries, including small cuts or burns
  • Non-life-threatening allergic reactions
  • Bug bites, minor animal or human bites
  • Urinary tract infection

When to Go to the Emergency Room

For serious or life-threatening health issues, you need to dial 911 or go to the emergency room. The emergency department is an expensive place to receive care and should be utilized for life-threatening injuries and illnesses. When people use the emergency department for minor injuries and illnesses, it causes the cost to go up.

Reasons to go to the emergency room include:

  • Chest pain or symptoms of heart attack
  • Symptoms of stroke – sudden dizziness, weakness, loss of coordination, balance and vision problems
  • Injuries from a car accident
  • Head pain or head injury
  • Loss of consciousness
  • Open broken bones
  • Abdominal pain
  • Choking
  • Poisoning
  • Foreign object in the eye

Payment and Wait Time in Urgent Care Vs. Emergency Rooms

Emergency rooms operate by treating patients with the most serious and demanding conditions first, leaving those with less severe problems to wait. 12.5% of emergency room patients are typically served within one hour or less, while urgent care clinics usually treat 88.6% of their patients within an hour. Also, there are several financial downsides to emergency room visits. Urgent care centers are usually around seven times cheaper than a visit to the emergency room. At an ER, you may also have multiple charges, higher co-pays, and you may be left to pay the medical bills yourself if your insurance company determines that the event that brought you to the emergency room was a non-medical emergency.

It makes sense to go to the hospital if you suspect a serious illness or a serious injury. Doctors can always do an initial evaluation at the urgent care center, but there’s a good chance that you’ll end up transferring to a hospital for further evaluation and treatment.So, it’s important to know the difference and be able to react properly in case of emergency!

Blood Types

If a doctor talks about your blood type, usually he or she is referring to two things: your type in the ABO system and Rhesus (Rh) factor. Human blood type is determined by antigens on the red blood cells. An antigen is a structure on the cell surface that causes a human immune response reacts to if the structure is foreign to the person’s body. Consequently, blood type match is of crucial importance. The donor’s blood type is identified at the Blood Centre, and the patient’s blood type is determined before transfusion. Here is everything you need to know!

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How do blood types work?

Logically, you inherit your blood type from a mix of your parents’ genes. There are eight main blood types, organized through two combined systems. These systems are ABO (blood types A, B, AB or O) and Rh type or group (positive or negative). Therefore, your blood type is a combination of these two systems. For instance, the most common blood type is O positive and the least common is AB negative.

The most important blood group system is ABO, in which your blood is classified as A, B, O or AB. This is determined by two antigens on the red blood cells:

A — red blood cells have only the A antigen

B — red blood cells have only the B antigen

AB — red blood cells have the A and B antigens

O — neither A nor B antigen

If a person has A, B or O blood type, their plasma contains antibodies that destroy the antigens that the person doesn’t have. Here is a good example: If you have blood type A, it’s important that you don’t receive a B type transfusion, as you have antibodies that will destroy B antigens. If you have blood type O, you have antibodies that will fight the A and B antigens.

If a person has blood type AB, they don’t have such antibodies, and they can accept transfusions from all other blood types. Thus, AB blood type people can be termed universal patients.

However, O Rh negative donors can be called universal donors, as red blood cells from such donors can be used for transfusions for all patients.

The Rh factor

Each blood type is also grouped by its Rhesus factor, or Rh factor. Blood is either Rh positive (Rh+) or Rh negative (Rh-). Statistics says that about 85% of Americans have Rh+ blood. Rhesus refers to another type of antigen, or protein, on the surface of red blood cells. The name Rhesus comes from Rhesus monkeys, in which the protein was first discovered.

Blood Transfusions

A blood transfusion is the transfer of blood from one person to another. Blood that is lost through an injury, an illness or a surgery can be replaced through transfusion. Aside from transferring blood as a whole, part of blood, such as red blood cells, platelets or plasma can also be transferred to individuals. Donor blood is always tested for HIV, hepatitis, syphilis, West Nile virus and other diseases before every transfusion. There are more than 9.5 million blood donors in the United States and an estimated 5 million patients who receive blood annually, resulting in a total of 14.6 million transfusions per year.

What is the Rarest Blood Type?

According to the American Red Cross the rarest is AB(-), present in 1% of the Caucasians, in African Americans it is even rarer. B(-) and O(-) are also very rare, each accounting for less than 5% of the world’s population. Some people with rare blood types bank their own blood in advance of surgical procedures to ensure that blood is available to them which is always a smart move.

Blood types are inherited. Like eye color, blood type is passed genetically from your parents. Whether your blood group is type A, B, AB or O is based on the blood types of your mother and father.

6 Types of Heart Related Disease

Heart disease describes a variety of conditions that affect your heart. Heart diseases include blood vessel diseases, such as coronary artery disease; heart rhythm problems; and heart defects you’re born with (congenital heart defects), among others. The term “heart disease” is often used interchangeably with the term “cardiovascular disease.” Cardiovascular disease refers to conditions that involve narrowed or blocked blood vessels that can lead to a heart attack, chest pain or stroke. Other heart conditions, such as those that affect your heart’s muscle, valves or rhythm, also are considered forms of heart disease. Many forms of heart disease can be prevented or treated with healthy lifestyle choices.

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Types

There are many types of heart disease that affect different parts of the organ and occur in different ways.

  1. Congenital heart disease

This is a general term for some deformities of the heart that have been present since birth. Examples are:

Septal defects: There is a hole between the two chambers of the heart.

Obstruction defects: The flow of blood through various chambers of the heart is blocked.

Cyanotic heart disease: A defect in the heart causes a shortage of oxygen around the body.

  1. Heart valve problems

When heart valves don’t open enough to allow the blood to flow through as it should, it’s called stenosis. When the heart valves don’t close properly and allow blood to leak through, it’s called regurgitation. When the valve leaflets prolapse back into the upper chamber, it’s a condition called prolapse. Discover more about the roles your heart valves play in healthy circulation and make sure to learn more about heart valve disease.

  1. Myocardial infarction

This is also known as a heart attack, cardiac infarction, and coronary thrombosis. An interrupted blood flow damages or destroys part of the heart muscle. This is caused by a blood clot that develops in one of the coronary arteries and can occur if an artery suddenly narrows or spasms.

  1. Arrhythmia

This is an abnormal rhythm of the heart. There are many types of arrhythmias. The heart can beat too slowly, too fast or irregularly. Bradycardiameans that the heart rate is less than 60 beats per minute. Tachycardia is when the heart rate is more than 100 beats per minute. An arrhythmia can affect how well the heart works. The heart may not be able to pump enough blood to meet the body’s needs.

  1. Hypertrophic cardiomyopathy

This is a genetic disorder in which the wall of the left ventricle thickens, making it harder for blood to be pumped out of the heart. This is the leading cause of sudden death in athletes. A parent with hypertrophic cardiomyopathy has a 50 percent chance of passing the condition on to their children.

  1. Heart failure 

This doesn’t mean that the heart stops beating. Heart failure, sometimes called congestive heart failure, means the heart isn’t pumping blood as well as it should. The heart keeps working, but the body’s need for blood and oxygen isn’t being met. Heart failure can get worse if it’s not treated. If your loved one has heart failure, it’s very important to follow the doctor’s orders.

Prevention

Some types of heart disease, such as those that are present from birth, cannot be prevented.Other types, however, can be prevented by taking the following measures:

  • Eat a balanced diet. Stick to low-fat, high-fiber foods and make sure to consume five portions of fresh fruit and vegetables each day. Increase your intake of whole grains and reduce the amount of salt and sugar in the diet.
  • Exercise regularly. This will significantly strengthen the heart and circulatory system, reduce cholesterol, and maintain blood pressure.
  • If you smoke, quit. Smoking is a major risk factor for heart and cardiovascular conditions.
  • Reduce the intake of alcohol. Do not drink more than 14 units per week.

Heart disease is easier to treat when detected early, so make sure to talk to your doctor about your concerns regarding your heart health. If you’re concerned about developing heart disease, talk to your doctor about steps you can take to reduce your heart disease risk. This is especially important if you have a family history of heart disease. If you think you may have heart disease, based on new signs or symptoms you’re having, make an appointment to see your doctor.